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MORNING PLENARY

Timothy Leiweke, President and CEO
AEG


As a one-of-a-kind sports and entertainment district, L.A. LIVE, located in downtown Los Angeles, has become the most unique destination for live programming anywhere in the United States. Located in the center of the entertainment capital of the world, the 5.6 million-square-foot L.A. LIVE is a mixed-use development located on 27 acres covering more than six city blocks. The "campus" is home to AEG-developed and -operated venues such as STAPLES Center, Nokia Theatre L.A. LIVE, and Club Nokia, along with the Conga Room, the innovative and interactive GRAMMY MuseumSM, Lucky Strikes Lanes & Lounge, ESPN broadcast studios, and a variety of restaurants, bars, and other hospitality choices, which will be augmented with a 14-screen Regal Cineplex later this year. In early 2010, the development will add a 54-story, 1,001-room convention "headquarters" destination (featuring The Ritz-Carlton and JW Marriott hotels and 224 luxury condominiums–The Ritz-Carlton Residences at L.A. LIVE–all in a single tower), creating a compelling destination for local, regional, and global conventions housed at the adjacent Los Angeles Convention Center. The Ritz-Carlton Residences will be a focal point of the high-density urban residential neighborhood and pedestrian district now emerging in the heart of Los Angeles.

When Timothy Leiweke, the driving force behind L.A. LIVE, embarked on this monumental project, he was forewarned that a project this ambitious would be impossible to complete. Skeptics suggested that a development so encumbered with city, county, and state financial and environmental regulations would even be too difficult to get off the ground. But it did – and L.A. LIVE is live.

Selected by the Los Angeles Times as one of the 100 most influential people in Southern California, Mr. Leiweke serves as president and CEO of AEG, which under his direction has acquired or merged with more than 50 divisions and companies whose alliances create a global live entertainment organization capable of developing, producing, promoting, marketing, and managing sports and entertainment programming in facilities owned and operated by AEG as well as other venues. AEG facilities include STAPLES Center (Los Angeles, CA), The Home Depot Center (Carson, CA), Sprint Center (Kansas City, MO), Prudential Center (Newark, NJ), The Rose Garden (Portland, OR), Target Center (Minneapolis, MN), WaMu Theater (Seattle, WA), Nokia Theatre L.A. LIVE, Nokia Theatre Times Square, El Rey Theatre (Hollywood, CA), Acer Arena (Sydney, Australia), Beijing Olympic Basketball Arena (Beijing, China), Color Line Arena (Hamburg, Germany), The O2 arena (London, England) and O2 World arena (Berlin, Germany), among others.

During Mr. Leiweke’s presentation, he will share the key challenges he faced during both the conception and development phases of L.A. LIVE, and he will provide critical insights into how he overcame them. He will share vital lessons learned that can be applied to successfully completing a development project, no matter how big or small, in the Southern California real estate community.

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